With the opening of the first-class hotel the well-known Zollenspieker Fährhaus has entered a new era. Leiseder Kommunikation Plus was assigned to develop a complete package of measures for a successful launch.

The agency supported the project from the start. Under the motto „Schöne Aussichten“ (Splendid Views) eye-catching communication tools were developed during the pre-opening phase accompanying the realisation of the hotel complex – from the construction hoarding design to the equipment for the topping out ceremony. The extensive marketing strategy included the positioning as a conference and event hotel along with the development of a new corporate design and corporate identity, the naming of special locations, the website relaunch and the preparation of the staff.

Like hardly any other historic building in Northern Germany, the Zollenspieker Fährhaus represents a fragment of Hanseatic history. With the hotel opening an imposing building complex is now situated at the most southern point of the Elbe course through Hamburg combining historic ambiance with modern first-class comfort.

As part of the brand relaunch for the Sellhorn Group, Leiseder has been appointed to develop a new corporate image and a new website for Sellhorn Holding, Sellhorn Ingenieurgesellschaft and Sellhorn Middle East Engineering. 

The objective of the measure was a significant modernisation of the visual identity and a clear positioning as a globally successful engineering services provider. Corporate design and websites (www.sellhorn-holding.de/www.sellhorn-hamburg.de) were conceived by the agency to communicate the common home and at the same time the independence of the operating company Ingenieurgesellschaft. All measures, from classic business stationery to programming of the new websites, were realised by Leiseder. 

For nearly five decades and now run by a second generation, Sellhorn Ingenieurgesellschaft is planning and implementing challenging projects at home and abroad. These include all tasks of classic architecture and engineering disciplines as well as of project management and turn-key construction. Sellhorn Ingenieurgesellschaft is part of the Sellhorn Group.

“Das Rauhe Haus“, one of the best-known diaconal foundations in Germany, is now online with a new website. After an extensive relaunch of the existing version by Leiseder Kommunikation Plus, the homepage www.rauheshaus.de now offers an up-to-date, clear-structured presentation along with a user-friendly orientation through the range of services related to “Care and education for people in and around Hamburg“. 

Those seeking support can easily find the direct way to suitable offers and respective contacts on the new website. A predefined finder speeds up the search linking to the corresponding page. Further detailed information is availabe in the new download area. The whole image positions “Das Rauhe Haus“ as a modern social service provider ensuring comprehensive professional competence and customised solutions.

With some 1,000 employees, “Das Rauhe Haus“ is providing care and education for more than 3,000 persons at 100 locations in and around Hamburg. The participation of disabled, young or older people in society as well as of those in need, and the improvement of educational quality in their own schools are just two of the key aspects of activity.

db. Der Optikerkreis, a purchasing and marketing group of independent opticians, has entrusted Leiseder Kommunikation Plus with the development and launch of own brands. This new branding marked a further important step to strengthen the group.

In response to an increased commitment to price and quality, the db. Optikerkreis is expanding the range of own brands in line with the claim "optics quality". Leiseder Kommunikation Plus was given the task of realising the packaging design and the communications support. The task involved the differentiation from competitors and the image profiling of the group. Clear corporate identity and diction ensure the brand recognition effect in associated shops and support customer retention.

In addition to corporate design tasks, such as branding and packaging, the agency also coordinates the online activities of the opticians group. The idea for the current group started in 1999 with DaBu Consulting. In the meantime, more than 40 independent companies are forming the group of opticians.

After a complete relaunch of the Internet presence for the bike tour operator "Velociped Fahrradreisen", Leiseder Kommunikation Plus has also submitted all print tools to a complete redesign. From catalogue to travel flyer, from adverts to roll-ups: As of today, Velociped is presenting a fresh, eye-catching design on all communication levels.

The measures were focused on the development of the current catalogue. Under the motto "Enthusiasm for Germany." the latest issue is positioning Velociped with large-scale photos and a distinct language as one of the leading operators of bike travels, and as an expert for real holiday treat. The clear structure guides users through the extensive, worldwide travel offer – with compact and well-arranged information.

With the new image, both the client and the agency want to boost the public perception of the brand and to emphasize the special advantages for the target group.

Since 1988, Velociped has been organising bike trips and tours all over the world. Thanks to a wide range of most diverse bike tours from the Elbe and Moselle to Hawaii, the Marburg-based company is one of the most successful bike tour operators in Germany.

The Flachglas MarkenKreis Group has received support from Leiseder Kommunikation Plus to launch their product vetroComfort. The clean shower glass is the latest development in the AmbientGlass product line presented by Flachglas MarkenKreis. Only a clean water rinse is needed after showering – thanks to a hydrophilic surface, the diffusion of impinging water forms a film that drains and dries off, free of residue.

The agency was assigned the task to communicate the advantages of vetroComfort both to traders and to end-users. Under the motto "Take a shower without the need for cleaning", Leiseder Kommunikation Plus developed a full communication package including B-to-B and B-to-C brochure, flyer, display systems and Internet presence.

Flachglas Markenkreis is a nationwide operating network of producers and traders for functional glass. Leiseder Kommunikation Plus has been supporting this group of companies for many years with wide-ranging measures, from print and online communication to the planning and design of presentations at trade fairs.

Leiseder Kommunikation Plus was assigned by VVB Vierländer Betriebsgesellschaft to launch their new hotel “Zollenspieker Fährhaus“ during the pre-opening phase. The four-star hotel is an extension of the adjacent restaurant “Zollenspieker Fährhaus“, a city-wide known location and popular destination for excursions and conferences.

Prominently located on the banks of the Elbe River, an imposing building complex will enrich the south of Hamburg, combining the historical ambiance of the traditional restaurant with trend-setting comforts offered by a luxury hotel. In future, the hotel complex is to attract more business people, weekend tourists and excursionists come to the Elbe and take advantage of the expanded offering.

The communication package of the agency transports the surplus value, thus providing for prominence and sympathy among local residents and the Hamburg public while still under construction. Leiseder developed a communications strategy to emphasize the advantages of the prominent location at the Elbe River. Under the motto “Splendid views“, eye-catching communication tools have been created to accompany the realisation of the hotel complex.