Leiseder bringing Züblin together
"Treffpunkt Mitte 2012" was the motto of the two-day executive strategy meeting of Züblin Direktion Mitte for the development of trendsetting topics. The building company entrusted Leiseder Kommunikation Plus with the strategic and communicative support.
The main issue at "Treffpunkt Mitte 2012" was the introduction of the new Co-Qualify Inhouse Coaching. With this programme the company ensures a constant increase of customer satisfaction and success. Moderated and designed by Leiseder, various instruments such as check lists, issue-oriented coaching, seminars, workshops and a knowledge base were developed for the successful implementation of Co-Qualify.
In addition to presenting the Co-Qualify concept, the event mainly focused on making the common corporate potential come alive.
The Direktion Mitte of Ed. Züblin AG is concentrating their activities primarily in the Federal States of Hesse, Rhineland-Palatinate, Saxony and Thuringia. The construction company considers itself an innovative service provider that offers its clients smooth processes, enhanced efficiency along with maximum cost and quality assurance.
New branding for the Flachglas Group
In the context of a joint brand identity of the Flachglas Group, Leiseder Kommunikation Plus was assigned the task to develop a common corporate design and also the conception of a group-efficient internet structure serving the new website of FLACHGLAS Wernberg GmbH as a pilot project. The relaunch was required to perform three essential functions: a distinct modernisation of the visual appearance, a clear positioning as leading glass processors in Europe, and the definition of a master design for all shareholding companies of the group.
Distinct feature and conceptual base of the new internet presence
www.flachglas.de is the tripartite structure into facade glass, interior glazing and automotive glazing. Thus, the range of performances offered by the company is pointed out and users are guided right from the homepage to the areas of interest. A comprehensive service tool provides customers with extensive information such as downloads, manufacturing videos or certificates. An additional exclusive feature is the digital glass sample order. The new menu item Jobs & Career is positioning FLACHGLAS Wernberg as an attractive employer and informs professionals, pupils, trainees and students about future prospects and fields of activity. Leiseder realised the whole relaunch, from structure to design to text and programming.
FLACHGLAS Wernberg is one of the leading glass processors in Europe. For over 70 years the company has been producing high-quality functional glass for buildings and vehicles. Together with Flachglas Nord-Ost, Flachglas Schweiz and GLASPROFI, FLACHGLAS Wernberg is forming the Flachglas Group. All companies involved will gradually change their complete public image to a uniform appearance. Leiseder is currently relaunching the website of the Flachglas Group Switzerland.
Optician quality after closing
db. Der Optikerkreis is now also offering all products related to perfect vision in their new Online Shop www.optikerqualitaet24.de. On the basis of successfully establishing the group in the market, Leiseder Kommunikation Plus has developed and realised the shop.
On the one hand, the Online Shop provides easy service by ordering online – at any time, at any location – and on the other optician quality along with due professional advice in one of the Optikerkreis specialist shops. And what’s more: the online service is supported by a comfortable search for the suitable optician’s shop and a voucher system. Under the item "Contact Lenses Guide" important questions concerning the use of contact lenses are answered. A clear order process including tracking possibility completes this easy online service.
db. Der Optikerkreis is a purchasing and marketing group of independent opticians. More than 40 independent companies all over Germany belong to this group. Leiseder Kommunikation Plus has been supporting the association with the positioning and branding right from the start.
The new Zollenspieker has opened
With the opening of the first-class hotel the well-known Zollenspieker Fährhaus has entered a new era. Leiseder Kommunikation Plus was assigned to develop a complete package of measures for a successful launch.
The agency supported the project from the start. Under the motto „Schöne Aussichten“ (Splendid Views) eye-catching communication tools were developed during the pre-opening phase accompanying the realisation of the hotel complex – from the construction hoarding design to the equipment for the topping out ceremony. The extensive marketing strategy included the positioning as a conference and event hotel along with the development of a new corporate design and corporate identity, the naming of special locations, the website relaunch and the preparation of the staff.
Like hardly any other historic building in Northern Germany, the Zollenspieker Fährhaus represents a fragment of Hanseatic history. With the hotel opening an imposing building complex is now situated at the most southern point of the Elbe course through Hamburg combining historic ambiance with modern first-class comfort.
New presence for Claere Jung
The Claere Jung Foundation located in Hamburg supports blind and visually impaired people as well as deprived children and adolescents. Leiseder Kommunikation Plus helps the foundation communicate their work, commitment and possibilities, thus paving the way for those affected to find simple and unbureaucratic assistance.
Under the motto "Providing help where it is needed" Leiseder has conceptualised the particular profile of the Claere Jung Foundation: qualified help for each individual case. Accessible web presence and booklet provide information on the work of the foundation showing with some concrete examples the great number of supporting measures. The new corporate design rejuvenates and modernises the whole presence.
The Claere Jung Foundation was founded by Ernst and Claere Jung some 40 years ago. Still today, the spirit of the foundation is characterised by the legacy of Claere Jung: assuming personal responsibility to strengthen common good. The funds of the foundation are used for ophthalmological research, many support projects and individual help for more quality of life and participation in society. www.claere-jung-stiftung.de
Leiseder relaunching Sellhorn
As part of the brand relaunch for the Sellhorn Group, Leiseder has been appointed to develop a new corporate image and a new website for Sellhorn Holding, Sellhorn Ingenieurgesellschaft and Sellhorn Middle East Engineering.
The objective of the measure was a significant modernisation of the visual identity and a clear positioning as a globally successful engineering services provider. Corporate design and websites (www.sellhorn-holding.de/www.sellhorn-hamburg.de) were conceived by the agency to communicate the common home and at the same time the independence of the operating company Ingenieurgesellschaft. All measures, from classic business stationery to programming of the new websites, were realised by Leiseder.
For nearly five decades and now run by a second generation, Sellhorn Ingenieurgesellschaft is planning and implementing challenging projects at home and abroad. These include all tasks of classic architecture and engineering disciplines as well as of project management and turn-key construction. Sellhorn Ingenieurgesellschaft is part of the Sellhorn Group.