Project: Consolidation Campaign. “Eins” was the start. This campaign was the beginning of our cooperation with ZÜBLIN. The background: In 2006, the division of building construction and civil engineering of the STRABAG AG was integrated into the Ed. Züblin AG, and the new ZÜBLIN became the German number one in this sector. “Eins“ fulfilled two different functions: informing customers about the new efficiency and committing the newly formed staff to the common goals.