Project: Opening of the new Vinothek. With its new open feel, the new Vinothek simply invites you in to enjoy daily fresh dishes and fine wines. In order to get everyone talking about the restaurant with its integrated, visible kitchen area, we created an accompanying communication concept for the Zollenspieker Fährhaus - starting with the design of the site fence and opaque window screens during the conversion phase, classic ads in regional media, right up to an invitation campaign with QR code controlled feedback via the internet.