Project: Trade show concept. The road and traffic congress is an internationally renowned event. For the 2016 congress we developed the trade show concept. To go with the overall theme of “Sustainability”, we drew the innovation power of STRABAG into focus - in the area of digitalisation, in efficient process management as well as in new building materials and resource-conserving manufacturing technologies. For the presentation of content, our concept included the design of the show stand, production of attention-grabbing info-cubes and reinforcement of content via presentation screens and tablet presentations.