Project: Marketing of a Film Concept. The movie "Pias Ferrari" features the effect speed-up has on our lives based on the story of the fictitious Winkler family and their 10-year-old daughter Pia. Pia takes things too slow and – unknowingly – struggles in a very creative manner against the speed addiction of her people around. At the end, after some wrong tracks and detours and much to everybody’s surprise she succeeds. We developed a full communication package for the successful acquisition of sponsors.