Project: Business Model Marketing. The construction sector is a highly competitive market. Usually, the lowest price makes the running to get an order. ZÜBLIN counters the price war with a business model based on the principle of partnering cooperation of all parties involved making building projects more efficient. – The ZÜBLIN teamconcept. We provided monitoring during the development of this business model with comprehensive consultation, and also supported ZÜBLIN with marketing measures: such as brochures, a microsite, and project-specific power point presentations.