Project: Marketing of a new Performance Module. In cooperation with STRABAG Property and Facility Services, Züblin Direktion Mitte is implementing the innovative range of services Performance Concept. Thus, both companies combine their competences creating a decisive added value: a clear improvement of property lifecycle costing along with sustainable economic success. We have given this new service offer the name, we developed key visual and motto and supported the marketing with brochure, mailing and internet.