Project: Brand Relaunch. Under the joint motto “TEAMS WORK.”, STRABAG and ZÜBLIN offer 360° construction expertise: planning, developing, building and managing from a single source. What has long been successful on an operational level is now also demonstrated on a visual level, as ZÜBLIN assumes the parent company’s corporate design. This profound transformation of an established brand needed to be successfully accompanied by a communicative approach – from the roll-out strategy to customer mailings, employee incentives and trade fair concepts, to the swift updating of the essential print and online communication media.